Forma Fitness
Brief
Forma Fitness is a small fitness club chain that currently has two locations in the southwestern part of Poland. They offer services such as a gym, personal training sessions, a sauna, and a tanning salon.
Goals and needs
The summer season is a period of decreased interest in this form of leisure activity. Maintaining continuous growth in active users required the implementation of additional promotional measures. Utilizing Reccome to launch a referral system allowed us to acquire new customers who were brought in by current pass holders.
Taken actions
The club prepared a promotion in which active gym users receive a discount on extending their membership for every new customer they bring in. To promote the campaign, relevant information along with a QR code enabling quick and easy registration in the Reccome app appeared at the reception in the clubs.
In order to increase the effectiveness of the campaign, information about the referral opportunity along with a registration link was placed on the club's website and on their social media channels.
The club has a dedicated link where anyone can register to promote the service.
panel.reccome.io/pl/auth/recommender/forma-fitnessThe link directs visitors to a form tailored to the company's visual identity. As a result, the person registering can get the impression that they are creating an account within an application that is part of the club's website.
After creating an account, referrers generate individual short codes as well as QR codes that they can share with friends and a wider audience, for example, on social media.